Our members have years of experience in managing and working with government tourism associations. We understand clearly the marketing methods which work for Destination Marketing Organizations (DMO) and how their efforts can pay dividends for individual business owners. Effective marketing and tracking of marketing efforts is a must for an organization that is entirely or partly funded by public or government funds.
What are some of the key components of this type of an organization:
• Staff (where is time spent most effectively?)
• Building location and usage (what role does this play in the public?)
• Budget allocation and management (what amount goes to staff and management and what amount goes to marketing?)
• Travel and Trade Shows (which ones should are essential within the budget framework?)
• Familiarization Tours (how can they be used to maximize exposure?)
• Publications (what is most effective distribution and how can these costs be effectively managed?)
• Advertising / Marketing - What, Where, How, When, Why, How.
If you are a DMO, we can help you determine your best future course of action (short and long-term).
If your have a tourism related business, we can help you identify how to utilize the services of a DMO to your advantage. |
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Example:
A city, county or regional tourism office needed to more effectively identify its assets. The area had been the backdrop of many western movies. It also is central to multiple national parks, literally the center piece of some of the most dramatic scenery in the world. A plan was developed for a brochure to highlight the filming history and properly show off the vast panorama scenes in the region.
To highlight the film history a piece of film trails thoughout all of the pages. |
Oculus members have directed and worked closely with goverment based tourism management groups (Detination Marketing Organizations). Our experience includes the following:
• Participation in World Travel Market, ITB, POW WOW, NTA, ABA, etc.
• Developed cooperative travel shows
• Coordination of many Familiarization Tours
• Participation and coordination of Public Relations campaigns
• Develompent and Management of Advertising budgets
• Management of visitor information center
• Development of printed brochures and literature
• Inquiry response management and tracking
Click here to vIew an outline for an analysis and development of a Tourism Marketing Plan. |
